Make your audience the protagonist of your brand with these recommendations

🌪️ Plot twist: Your brand isn't the protagonist of the film, it's your audience.

I've been studying and applying the role of narrative within branding for some time now. During that search, I came across the book "Building a StoryBrand" by Donald Miller, which initially encompassed a bit of what I was researching: incorporating narrative development into the brands I work with.

Within all the teachings that it left me, I want to talk to you about one in particular which is the following: " the key to connecting with your audience is to turn them into the protagonist of your brand's movie, through clear messages"

Let's think about the amount of messages and stimuli to which we are exposed daily, we have the retention of a goldfish, and we do not stop being emotional beings that remember better how they make us feel , as the great Maya Angelou said.

---- But Eme, how do I do it? Try this:

Create a script with all the lore of your product, brand or service following this rule:

A character - has a problem - meets his mentor or guide

- you give them an action plan - that leads them to success -

Where the character is your ideal client and your brand is the mentor.

💡 Important, the hero of the movie is always the client, not you, nor your service nor your brand, remember you are only there to lead them to success

Now use that rule as a matrix, and repeat the clear message, over and over again.

If you want to go deeper, I 100% recommend this book. It will help you change the perspective and tone of your messages.

Bye.

I'll leave the purchase link here,

Eme 💫